At Armer Group, we believe that investing in our people and leaders is the key to a thriving company. Through our partnership with Rural Coach, we provide farmers and rural businesses with the guidance and expertise they need to achieve their goals. With deep roots in rural New Zealand, the coaches understand the challenges and opportunities that come with running a farm or agribusiness, ensuring that every conversation is meaningful and relatable.

The coaching approach is built on real-world experience, using language that resonates with rural professionals and case studies that reflect the realities of New Zealand farming life. Engaging in structured training sessions, the programs are designed to empower individuals, strengthen leadership, and drive business success. Over two days, participants won’t just listen—they’ll work through real examples from their own experiences, applying new skills in practical, meaningful ways. This immersive learning ensures that leadership principles aren’t just concepts, but tools to be used daily in both personal and professional settings.